For most businesses, linear growth – maybe 10 or 15 percent annually, year in and year out – is comfortable, but what if you have lost business lately or are no longer growing consistently? Fortunately, most small to mid-size companies are not even close to maximizing their current market opportunities and through refinement of processes can accelerate growth with minimal additional investment. Success is less about new innovative “growth oriented” techniques, and more about disciplined commitment to activities already proven to bring success in the long run.
Having a well-defined Strategic Plan to implement your vision is the key first step. Couple that with innovation and new market penetration and your company can grow at a “hockey stick” rate. OFG can help you take a step back to think and then implement initiatives designed to move beyond linear or lack of growth to the next level of exponential growth.
Sales Management and Training
In small closely held companies the client base is most often directly attributed to the work of just one person – the owner. As the company grows there are more demands placed upon the owner and less time devoted to the sales effort, resulting is a slow-down of growth. The only thing worse than no sales is wasting money on a non-productive sales person. Great Entrepreneurs are not necessarily great sales managers or great hirers. OFG can assist you in developing a sales program specifically designed around your company’s competitive advantages and support it with the proper hiring, training and management by proven sales managers.
Market Development Support
Marketing is about identifying your key differentiators, competitive advantages, developing your message and establishing a positioning within your market. OFG can help you bring these pieces together to support your growth initiatives and sales team with effective, cost-efficient materials.
Target Selection and Expansion of Services
Continued growth allows companies to develop economies of scale. OFG can help you utilize these economies of scale to target expansion into new markets by efficiently using their potential and creating additional sustainable income opportunities. These opportunities can come as product line expansion, geographic expansion or further market penetration and increase in market share.
Acquisition and Due Diligence Services
Growth is most often achieved organically, however a well-balanced program of both organic growth coupled with growth through acquisition can exponentially increase a company’s value very quickly. OFG can develop a plan for potential acquisitions, solicit targets on your behalf, negotiate the contract and perform proper Due Diligence for you.
Strategic Plan Development
When you first started your business, you developed a plan to implement your vision. When was the last time you took it out, reviewed your progress and adjusted it where necessary? A Strategic Plan is critical to keep everyone on your team focused on what is important, where you are going and how you will get there. OFG can assist you by sitting down and creating or revising a plan that is a living document and viable tool to help your team achieve success for your company.
Branding
The idea or image people have in mind when thinking about specific products or services of a company is Branding. You have spent countless hours, weeks, months and even years ensuring that the product or service you deliver to your customers is superior. Consistency has been one of the keys in achieving this. Consistency in branding is often overlooked by small companies. OFG can help you create a consistent Brand for your company and show you how it not only increases sales but also increases customer loyalty and improves profitability.